New augmented reality app aims for traction with marketers

By Mike Freeman
The San Diego Union-Tribune
November 21, 2012
A San Diego startup thinks it has come up with a business model that can turn location-based augmented reality technology into a money maker.
CandyLab, an Internet-focused agency, has launched an Android app called CacheTown that seeks to marry an augmented reality scavenger hunt game with a daily-deal style platform for marketers to enhance their campaigns.
Augmented reality is a mobile technology that brings virtual objects to life on a smartphone or tablet screen. It typically uses a device's camera to recognize a game board or a sign. Then it launches virtual characters and landscapes in the phone screen that are super imposed over the actual environment – such as having the menu pop up when the phone is pointed at a restaurant sign.