What Pokemon Go Can Teach Event Marketers

Harry Hallman
MC2
September 14, 206

Do you picture the typical Pokemon Go player as a teenager with nothing better to do than to chase a mythical creature? We did too until we saw these stats:
  • The average age of a Pokemon Go player is 31 years old
  • 48% are women
  • 34.6% of players earn over $100K per
  • 19.6 % earn between $50K and $100K per year.
We think Pokemon Go-like games can be used at trade shows, conferences and consumer events. And other trade show experts agree. In fact, there is a company dedicated to location positioning and augmented reality just for this purpose.

The Event Advantage

We asked Candy Lab, Inc. how easy it might be to create such programs. Candy Lab has developed an augmented reality platform they call Candy Bar that allows a company to create and control its own Pokemon Go-like programs. Once Candy Lab creates
Candylab technology can be used at trade shows, conventions, and consumer events to provide a fun, interesting and reasonably-priced branding, promotional, or informational tool. We brainstormed just a few possible applications.
Trade Shows 
Visitors are enticed to visit each section of the company’s trade show booth and, using augmented reality, collect virtual symbols the company has created. They are then entered into a contest to win a prize, invited to a VIP party or receive a reward depending on how many symbols they collect.
Consumer Events
Geo-located symbols are placed at various locations at an outdoor event. Attendees capture them (i.e. touches the symbol of their smart-phone) and receive a message that directs them to a specific site or provides codes to redeem free product samples or invitations to special event activities.
Product Information
Bluetooth beacons can trigger augmented reality symbols or icons outside a minimum radius of approximately two feet. When products are displayed at least two feet apart, a visitor can capture a symbol for an individual product, product information can be displayed, texted or emailed to them.
Pokemon Go may be the defining moment of summer 2016, but its legacy maybe the introduction of augmented reality to real-time events